Channel Strategy Optimization

Strategic channel development and partner relationship management for a manufacturing company expanding into new markets

Project Overview

A strategic consulting project to optimize channel strategy and develop new distribution partnerships across emerging markets.

Business Challenge

The client needed to expand into new markets but lacked understanding of local distribution channels and partner requirements.

Our Solution

We developed a comprehensive channel strategy including partner identification, relationship management frameworks, and performance metrics.

Business Results

Successfully established 12 new distribution partnerships and increased channel sales by 40% within the first year.

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